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14 Tips to Help You Be More Productive ‘Getting Things Done’ in 2012

As we approach the end of the first month of the year how are you progressing with your objectives and goals? The chances are you started off the year with great expectations of all the things you...

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Valentines Day Digital Data And Digital Apps To Share The Love

How are you sharing a little love this Valentines Day and how does the Internet help you do that? Google again has a great video to celebrate Valentines Day when you go to their search engine. Here are...

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8 Simple Steps To Achieve A Competed LinkedIn Personal Profile

Did you realise that having a completed LinkedIn profile can dramatically impact your visibility in the LinkedIn search results? If your profile is not yet at 100 per cent completeness, this article...

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Using Twitter For Customer Support – 8 Tips For Small Businesses

Perhaps you have established a Twitter account for your start up or your small business to help you share information about your products and services – but have you considered using it for customer...

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How to Find Your Next Job Using Social Media – Two Case Studies

As September approaches, do your thoughts turn to your career and perhaps you start to think about exploring new opportunities? Perhaps you have even considered enhancing your online visibility using...

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Six Steps To Developing Your Social Media Policy – Guidance For HR And...

With the adoption of social media by organisations continuing to accelerate unfortunately in my experience, all too few organisations have established a social media policy which puts their...

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Marketing Your Book on Amazon – Five Tips to Boost Sales of Your Kindle eBook

With the increase in interest in ebooks as a great way to demonstrate thought leadership as part of your content marketing plan, many organisations are starting to use platforms such as Amazon to...

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Three Actions to Take if Having Too Many Facebook Friends is Causing You Stress

How many friends do you have on Facebook? Did you know that users joining the week Facebook hit 50 million users (October 2007) now have an average number of 321 friends (download the report from...

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Recommended Marketing And Social Media Conferences For Marketing...

I often get asked what conferences I recommend people attend so if you are based in Ireland or the UK here is a list of conferences and events that I recommend you consider attending if you are an...

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Real Time Content Marketing Case Study: Oreo and the Super Bowl

So you have decided to sponsor a national sports event. But then the unthinkable happens. That is what faced brands sponsoring the Super Bowl yesterday as it came to a halt when a power surge cut...

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Connect With Respect – Teaching Our Children To Be Safe Online Safer Internet...

Today is the tenth anniversary Safer Internet Day and perhaps your children have been encouraged to get involved in projects at school? Did you know that the average age for first going online in...

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Preventing a Social Media Crisis Takes More Than Governance and Policies

It has to be one of an HR Directors worse nightmares – one of your employees leaks news about your organisation to the competitors, the public or the media. Yesterday HMV the UK retailer was announcing...

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Four Valentine’s Day Campaigns To Inspire Your Digital Marketing

Holidays are always an interesting time to be inspired by other organisations who plan innovative and interesting marketing campaigns. St Valentines Day is no different. Here are four ideas that caught...

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How To Put A Little L.O.V.E Into Your Content Marketing

As it is Valentine’s Day we have the opportunity to shower affection on our nearest and dearest. And as marketer, of the dearest (and I don’t mean expensive) things to you in your business is probably...

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Influence Marketing: Guinness, The Gathering And St. Patrick’s Day

If you are looking to attract more customers to your business, there is no question that referrals and word of mouth marketing online and offline is extremely powerful and if you do that through...

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Pinterest Visual Marketing Tip – Using Diptic To Create Instructographics

If you are using Pinterest you will know how important great images in your blog and web pages are to encourage sharing of your content by visitors to your site. This is sometimes a challenge for those...

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How to Turn Your Pinterest Boards into a PDF or JPEG Image So You Can Refer...

If you have been using Pinterest in your content marketing you will know how powerful a platform it is for visual content curation and discovery – both for business and personal use. But perhaps you...

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How To Use Pinterest For Business – Three Tips From A Pinterest Super User

We hear that Pinterest is a really only used by younger females – so let me introduce you to Dan Ashbach, who is a retired airline pilot, just to provide a different perspective. You might have read my...

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6 Steps To Using LinkedIn To Develop Productive And Profitable Business...

If you are a professional in financial services, you may be using LinkedIn as part of your networking and business development plan. Investors are active in social media with research in the US...

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How to Host Pinterest Competitions Across Multiple International Markets...

Have you considered running a competition on Pinterest to build your following? There are a number of organisations who have done this successfully in single geographic markets, but what do you need to...

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Facebook Page Guidelines And News Feed Update -Third Party Apps Are No Longer...

Facebook have just announced the new guidelines for hosting Facebook competitions which will make it easier for you to administer a promotion on your Facebook Page. This is a significant change for...

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Testing the Samsung Galaxy S4 Zoom for Podcasting and Posting Podcasts to...

If you are using content marketing for lead generation and online visibility, you may have considered creating and publishing podcasts. Podcasting has become much less complex since I published my...

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Visual Content Marketing Show – How to use Google Hangouts to Market Your...

The third epsode of The Visual Content Marketing Show will take place on Monday 13 January 2014 at 8 pm /3 pm EST and my guest is crisis communications and media relations specialist Stephan...

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Exploring Social Commerce Opportunities and Shoppable Google Hangouts

I have written about the exciting opportunity for social commerce made available through Shoppable Hangouts which has been available only to a few selected Google Plus partners, so I was delighted...

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How To Use Pinterest Messages On Your Desktop Or Mobile Device

For some time it has been possible to send Pins to people you know on Pinterest or even by email. However now Pinterest has introduced a new feature where you can create a conversation around specific...

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